With all the talk in the SEO world today about content, authorship and social signals itâ€™s easy to forget a little thing that happens to be the foundation of SEO: keyword research.
Iâ€™m not exaggerating when I say that without keywords, thereâ€™s no such thing as SEO.
Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not youâ€™re making progress.
They also help you figure out the thoughts, fears, and desires of your target market (as your Analytics stats will tell you, people type their inner-most thoughts into Googleâ€™s little search bar).
In fact, keyword research is just market research for the 21st century.
Now you have a comprehensive guide thatâ€™s going to show you exactly how to find words and phrases that your target market uses to find information on the web.
And when you tailor your on-page SEO around the right keywords, youâ€™ll watch your site rocket to the top of Google â€” landing you more leads, sales and commissions in the process.
But thereâ€™s a catch:
Before you fire up a keyword research tool or fiddle with a single title tag, you need to identify niche markets in your industry.
Once you find these niche markets, youâ€™ll be able to tap into untapped buyer keywords that your competition doesnâ€™t know about.
Remember that each Long Tail Keyword may only get 100-1000 searches per month. Which means â€“ in order to get lots search engine traffic from long tails â€” you need to bang out dozens (or even hundreds) of articlesâ€¦each optimized around a single Long Tail Keyword. Publishing reams long tail-focused content puts you at serious risk of a Google Panda penalty. In fact, companies like Demand Media and Suite101 lost millions betting on this strategy.
Thatâ€™s not to say you shouldnâ€™t use long tails as part of your search engine optimization strategy (in fact, thereâ€™s an entire chapter in this guide dedicated to finding them). But donâ€™t fall into the trap of banging out hundreds of pages hoping to rank for long tails.